APPLE / Samsung + SAM'S CLUB
Role: Art Director
Collaborators: Asst. Creative Director, Lorena Frais, Asst. Creative Director, Maggie Gilkey
Scope: Sam’s Club partners with Apple annually to launch their latest cutting-edge products, reinforcing Sam’s Club as a premier retail destination for on-trend tech and premium consumer electronics. I designed the omnichannel of yearly pre-order and launch campaigns for Apple’s flagship devices—including iPhone, iPad, Apple Watch, and AirPods. Executing this partnership required navigating Apple’s strict brand governance alongside Sam’s Club’s rigorous design system, seamlessly harmonizing both identities into a unified, high-converting member experience across digital and physical touchpoints.
