Role: Art director & Visual Designer
Collaborators: Asst. Creative Director, Pichai P, Asst. Creative Director, Maggie Gilkey
Seasonal Campaign redesign and omni channel launch
conceptualized and executed comprehensive omnichannel visual design systems across responsive web, mobile apps, and high-volume printed Instant Savings booklets (including Mother’s Day, Easter, September, and October editions) while strictly adhering to enterprise brand governance.
I engineered centralized design style sheets and component libraries that standardized typography, color palettes, and production specs, serving as the single source of truth for internal creative teams, external agencies, and vendor partners to scale multi-channel collateral efficiently.
