Role: Art Direct & Photo Direct
Collaborator: Creative Lead , Jen West
2019 Men’s Wearhouse Bridal Campaign
Conceptualized the overall creative vision and established the comprehensive style guides for the Men’s Wearhouse "Wed Your Way" campaign, defining the editorial aesthetic across mobile, desktop, tablet, and printed marketing collateral. Since there wasn’t a art director, I stepped up and art directed the photo directed on set—guiding wardrobe styling, model staging, natural lighting, and lifestyle compositions to capture authentic wedding-party dynamics alongside elevated suiting details. Using these visual assets, I architected the omnichannel rollout from interactive responsive web pages and digital booking funnels to high-resolution print mechanicals, ensuring seamless brand cohesion at every customer touchpoint.
“WED YOUR WAY” CAMPAIGN 2019
